SentinelInstagram DMs, handled like the sales leads they are.
“Price?” and “Please DM details” are real enquiries. Sentinel catches every one, works out how serious it is, and makes sure somebody answers.
An Instagram CRM connects an Instagram professional account to a sales system, so direct messages become leads with an owner, a status and a follow-up. Sentinel connects through Meta's Instagram API with Instagram Login and receives DMs by signed webhook.
Short messages, real buyers
Instagram enquiries are brief, and easy to dismiss. Sentinel scores them anyway: intent, lead type and a 0 to 100 score. A one-word “Price?” from an account linked to a company gets treated differently from a casual question.
When the signals are too thin to call, the lead is marked for review rather than guessed at, and a drafted reply asks the qualifying question for you: what it's for, how big, and when.
What you need to connect Instagram
| Requirement | Details |
|---|---|
| Instagram account type | Professional (business or creator) |
| Connection | Sign in with Instagram from Sentinel's settings and grant messaging access |
| Permissions | What the connection can do depends on the permissions Meta grants |
| Sentinel plan | Any plan; each Instagram account counts as one messaging channel |
What changes for your team
DMs stop getting buried
Message requests and replies land in one inbox with unread and unassigned views.
Every enquiry gets an owner
Rules assign by lead type or category, so retail and business enquiries reach the right people.
You can see what Instagram earns
Leads keep their source, so won revenue traces back to the channel it came from.
Using Instagram and WhatsApp together
Many customers start on Instagram and move to WhatsApp or a call. In Sentinel, conversations from every channel sit on the same lead record, so whoever picks it up sees the whole story. Read the guide to following up WhatsApp and Instagram leads for a working routine.
Questions
Does it work with a personal Instagram account?
No. Meta only allows messaging access for professional accounts. Switching a personal account to professional is free in Instagram's settings.
Can I reply to DMs from Sentinel?
Yes. Replies are sent through Meta's messaging API from your connected account, so customers see them in the same Instagram thread.
Are comments captured too?
Sentinel works with direct messages. Comments stay in Instagram.
Every enquiry answered. Starting today.
Free for 2 users, no card required. Connect an inbox and your first leads are sorted in minutes.