What the AI does with every lead
Each new enquiry, from any channel, is analysed for its business type (B2B or B2C), industry category, intent and a lead score from 0 to 100. Sentinel shows the confidence of every verdict and the signals behind it, such as a company email domain or a mention of headcount, so your team can trust it or correct it.
When the AI is confident enough, it applies the verdict automatically and routes the lead using your assignment rules. When it is not, the lead goes to a Review queue for a human decision. Every correction makes the next verdict more accurate for your business.
What you get
B2B / B2C classification
Separates business buyers from individual customers so each goes to the right team.
Lead score and intent
Ranks leads by how likely they are to buy, so the hottest get answered first.
Reply drafts
Writes a first reply in your tone that asks the right qualifying questions.
Explainable verdicts
Shows confidence and the signals used, not a black-box number.
Auto-routing
Sends each lead to the right team or salesperson the moment it is classified.
Your own AI key
Bring your Anthropic key for unlimited Claude analyses billed to your account.
Questions
Which AI does Sentinel use?
A fast built-in model handles every lead on every plan. Paid plans add a monthly allowance of Claude AI analyses for deeper reasoning and better reply drafts, and you can connect your own Anthropic API key for unlimited use.
Is customer data used to train AI models?
No. Lead text is sent to the AI only to produce the verdict and the reply draft for your workspace.
Can my team override the AI?
Yes. Every verdict can be accepted, dismissed or changed, and low-confidence leads are sent to a Review queue instead of being applied automatically.
Every lead, answered and sorted.
Start with Sentinel CRM today.