SentinelFind the business buyers in a mixed inbox.
When companies and households write to the same WhatsApp number, the big orders get lost among the small ones. Sentinel separates them as they arrive.
B2B lead management is the process of capturing, qualifying, routing and following up enquiries from other businesses. Sentinel automates the qualifying step by classifying each lead as business or consumer, with a confidence score and the evidence behind it.
The signals Sentinel looks for
The classifier weighs evidence the way an experienced salesperson does. Signals that point to a business buyer include:
- Organisation-scale headcount mentioned in the enquiry
- Commercial premises: an office, warehouse, clinic or campus
- A business job role or a company email domain
- A link to a company record already in your CRM
- Business-grade products or a large order value
Each verdict lists the signals that fired and their weight, so anyone can see why.
Route each type to the right people
Once a lead is classified, assignment rules take over. Send business enquiries to your projects team and consumer enquiries to retail. Escalate a high-intent B2B lead to a manager. Tag by category, such as education, healthcare or manufacturing, so specialists see their sector first.
Leads the classifier isn't sure about go to a Needs review view. A person decides, and Sentinel keeps that decision.
Built for longer B2B sales
Company records
Contacts are grouped under companies, so a second enquiry from the same firm joins the right account.
Quotes with terms
Line items, discounts, tax, validity dates and payment terms, accepted online by the customer.
Approvals
On the Business plan, chosen pipeline stages, such as Won, can require a manager's approval before a deal moves into them.
Questions
What if the classifier gets it wrong?
Change the type in one click. A person's classification is never overwritten by the AI, and the review threshold can be raised so fewer leads are applied automatically.
Can I define my own categories?
Yes. Categories are set per workspace, and the AI chooses from your list.
Every enquiry answered. Starting today.
Free for 2 users, no card required. Connect an inbox and your first leads are sorted in minutes.